State Farm is very concerned about your security, so much so that they ask you to come up with three answers from a list of ten weird/obscure questions about your past. Anybody remember the last name of their first boss? How about the name of the city you visited on your first childhood vacation?
Found three you could remember? Good, now type them twice in a masked text field.
While doing research on credit card reward programs I came across this article. I stopped short of reading it though — something about the ad really made me question their credibility (pardon the pun).
It works. It really, really works.
Can the person in charge of the direct marketing department at Netflix please stop sending me junk mail? I’m already a customer.
Unfortunately, I’m sure the truth of the matter is that it would cost more money to check to see if my name is on their gargantuan mailing list than the few pennies it costs to print and mail the flyer.
But, what is brand equity worth?
Is it just me or have cruise companies had bad luck over the last few years? Strange diseases, attacks by pirates, and now you can add fires to the list*. Doesn’t sound like fun to me. “Cruise” might overtake “Amtrak” as the travel word with the most negative connotation. When I hear Amtrak I immediately imagine a train careening off the tracks in the middle of the Arizona desert. Doesn’t that happen every few years? And yet, I’ve never ridden Amtrak and only gone on a day cruise off the coast of Florida.
*The use of “eyed” is what my old professor Dick Streckfuss called headline-eese. It’s a catch-all word used when a writer can’t come up with anything good. It’s also handy because it’s only four characters. BTW: Writing an effective, concise headline isn’t easy.
Streckfuss was a great teacher and also a goof. Once, on the way back from a field trip, he systematically plugged half a dozen parking meters ahead of the meter maid trailing behind us. I think it amused him more than it did us, which made it even more endearing.
Bell Canada Metal Pillars: Line the avenue
