Project Me
Project Me

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You Had Me At Hello

Can the person in charge of the direct marketing department at Netflix please stop sending me junk mail? I’m already a customer.

Unfortunately, I’m sure the truth of the matter is that it would cost more money to check to see if my name is on their gargantuan mailing list than the few pennies it costs to print and mail the flyer.

But, what is brand equity worth?

October 11, 2006